The Purse Impression website was created for the purpose of providing shopping advice combined with a designer fashion guide. To accomplish this, a WordPress website was designed and developed using a common theme framework. Photographic content was produced and incorporated into the design of the website. The resulting user interface for Purse Impression was simple, yet effective, and was produced in short span of time.

In addition, I developed a standardized SEO strategy for use on the site and its content. This strategy included all the common SEO standards and practices to allow for optimal search engine placement. I also implemented Google Analytics for statistical tracking and analysis. Lastly, I established a broad social network presence to support marketing and community growth.